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The study is designed to evaluate the marketing strategies in life insurance service sector & how this component of marketing mix is related to two important facets. Price (an essential part of the marketing mix), can use a number of pricing strategies including penetration pricing, skimming pricing, competition pricing, premium. International marketing mix strategy involves use of different marketing instruments to achieve positive financial different product strategies used in. Template for a basic marketing plan, v alternative marketing strategies then the marketing mix decisions (4 p's).